UOB Wealth On-the-Go
Adding Wealth capability on the UOB TMRW app means users can now manage, buy, sell investments on the go.
I led this zero-to-one design across proposition, research, and journey, resolving a core tension: making self-serve feel trustworthy without replacing the RM relationship customers depended on.
The launch supported UOB’s broader wealth business, which achieved 30% revenue growth and 8% growth in assets under management.
P2P New User Adoption
New users completed their first P2P trade at half the rate of experienced ones.
Three fixes at three layers: education on top of the flow, a counterparty preview inside it, and a ranking change underneath.
Express first-trade completion rose 17 points. Timeout cancellations dropped 21%.
AI co-pilot Investigation Platform
I led UX design across two phases.
CMS 1.0 is single-analyst workflow that couldn't keep up with networks of 30+ related accounts. I redesigned the investigation experience for multi-account triage, surfacing a more complete picture for effective compliance.
CMS 2.0 rebuilt the investigation around an AI Co-Pilot, driving compliance efficiency while keeping the analyst in control of every decision. A standard case took around 89 minutes to review. The Co-Pilot cut average handling time by 15 to 40% and cleared the backlog.
Other projects
Personal AI experiments
Trying things out. Making things, outside the box.
PSI Bar
I designed and built PSI Bar, a small Mac app that puts air-quality readings directly in your menu bar. One less browser tab to open when checking Singapore’s haze.
Choose 24-hour PSI or 1-hour PM2.5, then pick your region: North, South, East, West or Central. One reading stays visible while you work, with all five regions a click away.
Available now for macOS:
https://apps.apple.com/sg/app/psi-bar/id6820903115?mt=12
Spend Note
An expense tracker that I’ve built on iOS. I found that entering expenses 1-by-1 is time consuming so I also added a upload “Screenshots” feature so I can upload notifications or receipts, then i dont have to key in 1-by-1. I kept the UI minimalistic.
Asymmetry checker
This is a stock ticker checker like calculate whether if it’s worth buying based upon asymmetrical value. I come up with the factors myself, see below. I would probably design like customisation let people choose what factors they want to put in themselves next phase.
Design articles
AI-related
Others
User experience
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System
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Innovation
Create the best possibilities through experiences that make complexity feel simple, systems that connect people, processes, and infrastructure, and visual craft that makes technology feel human.