Create the best possibilities
Create the best possibilities
Senior product designer
Fintech • Platform & Systems Design • AI-enabled Experiences
Designing complex systems with clarity and accountability
3 key projects
AML Multi-User Case Management
Designing internal systems for high-stakes decision making across multiple roles
This project focused on transforming a single-analyst workflow into a collaborative investigation system. The challenge was to support multiple reviewers while maintaining clarity, accountability, and auditability across the entire process.
I worked on structuring role-based flows, decision states, and handoffs between compliance teams, translating complex policy and operational logic into a system that could scale across investigations.
OKX P2P Express Buy Enhancements (P2P)
Scaling trust and transaction flows in high-volume consumer financial products
This work focused on improving conversion, trust, and completion rates within peer-to-peer trading. The challenge was balancing speed and usability with risk, uncertainty, and user confidence during transactions.
I led end-to-end design across the Express Buy experience, working closely with product and engineering teams to simplify decision points, reduce friction, and improve transaction success while maintaining platform integrity.
UOB TMRW Wealth Program
Building foundational banking experiences and financial literacy for mass users
This work focused on improving conversion, trust, and completion rates within peer-to-peer trading. The challenge was balancing speed and usability with risk, uncertainty, and user confidence during transactions.
I led end-to-end design across the Express Buy experience, working closely with product and engineering teams to simplify decision points, reduce friction, and improve transaction success while maintaining platform integrity.
Others
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Innovation workshop
Conducted innovation workshops with product stakeholders for our UOB Young Adult program
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Desk research
Leading research and implementation roadmap for UOB payments flow
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User interview
Qualitative user interviews and execution for Woofr app
Design principles
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I hold design quality to a level that earns trust, not just meets expectations.
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I prioritise progress over perfection, using real usage and feedback to guide decisions.
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I take responsibility beyond core flows, ensuring edge cases and states are well considered.
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I design for clarity so users always understand what’s happening and what to do next.