UOB Wealth On-the-Go
Adding Wealth capability on the UOB TMRW app means users can now manage, buy, sell investments on the go.
I led this zero-to-one design across proposition, research, and journey, resolving a core tension: making self-serve feel trustworthy without replacing the RM relationship customers depended on.
The launch supported UOB’s broader wealth business, which achieved 30% revenue growth and 8% growth in assets under management.
P2P New User Adoption
New users completed their first P2P trade at half the rate of experienced ones.
Three fixes at three layers: education on top of the flow, a counterparty preview inside it, and a ranking change underneath.
Express first-trade completion rose 17 points. Timeout cancellations dropped 21%.
Scale + speed up financial crime investigation
I led UX design across two phases.
Scaling: CMS 1.0 is single-analyst workflow that couldn't keep up with networks of 30+ related accounts. I redesigned the investigation experience for multi-account triage, surfacing a more complete picture for effective compliance.
Speed up: CMS 2.0 rebuilt the investigation around an AI Co-Pilot, driving compliance efficiency while keeping the analyst in control of every decision. A standard case took around 89 minutes to review. The Co-Pilot cut average handling time by 15 to 40% and cleared the backlog.
Other projects
Personal AI experiments
Trying things out, exploring interactions, rethinking outside the box.
PSI Bar
I designed and built PSI Bar, a small Mac app that puts air-quality readings directly in your menu bar. One less browser tab to open when checking Singapore’s haze.
Choose 24-hour PSI or 1-hour PM2.5, then pick your region: North, South, East, West or Central. One reading stays visible while you work, with all five regions a click away.
Available now for macOS:
https://apps.apple.com/sg/app/psi-bar/id6820903115?mt=12
Spend Note
An expense tracker that I’ve built on iOS. I found that entering expenses 1-by-1 is time consuming so I also added a upload “Screenshots” feature so I can upload notifications or receipts, then i dont have to key in 1-by-1. I kept the UI minimalistic.
LifeSG, reimagined as a neighbourhood
This personal concept turns Toa Payoh into an interactive 3D gateway to public services. Residents can explore familiar landmarks to discover services, check benefits and track neighbourhood issues.
Using AI, I developed a working prototype to explore interactions beyond static mockups. It gives users something tangible to try and creates a way to test the idea before committing to full development.
Independent design exploration.
Design articles
AI-related
Others
User experience
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System
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Innovation
Create the best possibilities through experiences that make complexity feel simple, systems that connect people, processes, and infrastructure, and visual craft that makes technology feel human.