With 13 years of experience in design, I’m a hybrid Singaporean product designer—equally strong as an individual contributor and as a manager. I’m hands-on in UX thinking and UI execution, while also having led and grown a team of 12 designers, building scalable workflows and design operations. I bring versatility, depth, and credibility to both doing the work and leading it.

I’m energized by collaborating with stakeholders—whether it’s diving into edge-case logic or shaping upstream product concepts. Previously an award-winning art director in global creative agencies, I bring a cross-functional mindset that bridges product, marketing, branding, and growth through a full user journey lens.

I’ve worked in both mature industries like banking and fast-moving, tech-first companies, giving me the ability to adapt and help organizations scale across different stages. I also run design innovation workshops with senior leaders from time to time.

Specialized in emerging tech, finance, crypto, and Web3. Open to both individual contributor and leadership roles.

Roles

Oct 2022 to present - Lead designer for P2P at OKX
Mainly individual contributor role. Handled P2P squad from design requirements, user feedbacks, bugs and also initiated various project together with PMs. Also completed a year in Compliance AML, as well as worked on internal operations/agents platform. Worked on various edge cases as well as zero-to-one projects. All projects I’ve handled are hands-on execution.

Oct 2017 to Sept 2022 – Design Lead at United Overseas Bank (UOB)
First 2 years worked on building up a new base for our TMRW app from scratch, created the City of TMRW, a gamification saving product. Next 2 years as design lead for payments and onboarding 4 headcounts, as well as 11 headcounts for localisation into Indonesia market. Last project I shipped was UOB Wealth programme, which I designed as individual contributor.

Oct 2019 to Sept 2022 – Adjunct Lecturer at Singapore Polytechnic
Lecturer for Specialist Diploma in User Experience & Digital Product Design. Teaching UIUX, Figma software and design systems through a practical design thinking approach.

Late 2017- Design Lead at 360F consultancy
Created proprietary wealth planner platform for this consultancy for various buy-ins from insurance companies.

2016 to 2017 – Senior Art Director at GOVT
Planned an experiential booth event for Haagen Dazs. Executed key social content strategy for MINI cooper, Nescafe and National Gallery Museum for long term brand building.

2014 to 2016 – Digital Art Director at Wunderman Singapore & Shanghai
Was mainly on digital projects such as website revamp for Pantene, Energizer, Schick APAC. Managed to pull out some fun physical campaigns for SAFRA and LIEN AID as well.

2012 to 2014 – Junior Art Director at Cheil Worldwide
Was mainly on Samsung projects, did a couple of cool integrated (digital+physical) campaigns, and also needed a safe driving app that got featured on CNN. Also on Audi’s website retainer and Singtel, NCS projects.

Mid 2012 – Brand designer at Sentient Partners
Mainly a branding agency did a few branding packaging projects for Kirin and Brands.

Interest

I follow new tech and crypto stuff closely. Outside of tech, i play tennis, do pilates and DJ remixes.