How constructing a key visual can extend to all design deliverables

Advertising has blurred in its boundaries with advertisers VS consumer role into advertisers 4 consumers era. This is what is this project was meant to be about. Our role as an agency is to bridge the new generation of consumers to be ideas contributors as well, with the brand Samsung being the enabler to make people's ideas come true by giving mentoring support and funding.

In a sense, both the brand and the upcoming generation get to collaborate and create something wonderful together. The campaign was to inspire students to submit their ideas based upon Samsung devices. Their ideas was judged by the board and voted by the public, and the winner was funded to make their ideas come to live. Everyone is involved to making the world a better place to live in.