Speaking to users first hand as the easiest and cheapest way to access to user insights
WOOFR gets you to best nightlife establishments in your city, with instant bookings, perks, privileges and exclusive deals in an all-encompassing nightlife app. The passport charges a user $89.90 a month and users can redeem a drink for free per night at selected bars. (You can hop bar to bar within each night).
Challenge
Work together with Woofr’s startup founders to find out why users are not adopting the app (ease the user flow of WOOFR V2.0 prototype) and identify opportunities for current app improvements and also integrate new features if deem useful and essential.