Create the best possibilities
Create the best possibilities
Singaporean product designer and lead
7 years in product design organisations, 5 years in design agencies. Specialised in new tech, finance, crypto and web3 space. Open to individual contributor or leadership roles.
3 key projects
OKX P2P New User Education
Quest:
How can we increase new user completion rates when we realise that new users does not even know the concept of P2P?
Role:
Project initiator, lead designer & hands-on full 0-to-1 design execution
Click image to see details
OKX Compliance/AML Travel Rule
Quest:
How can strengthen regulatory oversight as users deposit assets into OKX without an uninterrupted user experience?
Role:
Key designer for AML, completed end-to-End 0-to-1 design execution with multiple edge cases permulations
Click image to see details
UOB TMRW Wealth
Quest:
How do we make UOB wealth programs more accessible our retail investor?
Role:
Full design-thinking designer, end-to-end 0-to-1 execution
Click image to see details
Other UX projects
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How to run innovation workshops with product stakeholders?
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As a design lead, how to orchestrate a research and implementation roadmap?
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![woofr]()
As a startup, how can you access to user insights at a quick and low cost?
Branding & marketing
Shell Escape Loyalty Program
Quest:
To revitalize the look and feel of the program together with refresh of some CVP elements addressing findings from the Loyalty Market Assessment.
Role:
Art direction, graphic concept rendering and final work coordination
Illustrations for Singtel Enterprise
Quest:
A series of motivating quotes portraying the services that Singtel Enterprise provides.
Role:
Visual creative concepts and illustration
Samsung Galaxy Interactive Activation
Quest:
How do with integrate the use of online and offline mechanics to drive awareness and educate users about latest Samsung mobile feature available.
Role:
Concept, engineering coordination, all design deliverables
Other marketing projects
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![Samsung Eyes on the road]()
How an insight can spark a good innovation?
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![samsungsolve]()
How one branding style can extend to all products and communication?
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Use of storytelling and emotions to spark experiences to our users?
Design principles
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Tech, and crypto sprawls up because of innovation. We are early. There are room for a lot more new tech, and better customer value workflows. But innovation doesn’t come with drawbacks, iteration is necessary. Let’s build sensibility, and keep our users close.
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…between executing and thinking. Execute more, but show simply. Have to passion to execute more, execute better, then actually simplify more. Making it better and sharper for our key segments, remove the non-segments. Extend out edge cases, with as modular scalable maintenance.
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Communicate clearing by planning ahead before reaching out to different folks, and ensuring the agendas and objectives are shared across different teams helps others to be motivated and incentivised to work with me and work together.
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Next level of cross-chain will hide all bridges, platform swaps and possibility integrate CEFI DEFI and real world use cases. With the right rules and framework, we will design less and experience will be better.